The award trailer
Welcome to GT RIDE, the multi-platform game: Similar to an artist´s light painting, you can build magnificent freeways with one fluent motion in mid air.
Official Trailer
Making of 'GT RIDE'
One of the ideas that was intriguing right from the beginning was the concept of a racing game. At the same time we wanted to integrate users and let them create something that was really worth sharing.
Race track by User 87634
Race track by User 34566
Race track by User 28563
Track by user 34566
Passing the finish line
After the race
Installation at the frankfurt motor show
Short tunnel, generated randomly
Bend highway
Helicam when entering the race
Egoperspective during the race
Track 87643
Track 23456
Helicam
The movement of the mobile device was to be calculated to form one giant race circuit. Once built, the user can drive on this track straight away by tilting the device.
iPad mini
iPhone5
Accepting a challenge screen
Race mode
Beginning of the race
Challenges screen on an iphone5
Challenges screen on an ipad
The accelerometer and gyroscope are key in the creation of a 3D track, while kinect tracking took care of this part when it came to the installation.
Drawing a Track using the Kinect Sensor at Frankfurt Motor Show
The game was played on 9 HD monitors, with kinect tracking enabling visitors to create a track just by moving their hand around. The installation was featured at the IAA Frankfurt and Geneva Auto Salon shows, and will make an appearance at the Interauto Moskau.
We wanted to set up a social media campaign that integrates users and let them create something that was really worth sharing.