The Story
The collaboration with Renault and Dacia spanned several car launches, with the relaunch of the iconic Renault 5 one of the main highlights. After a 28-year hiatus, this legendary model was revived as an electric city vehicle. The task was to create an interactive experience that allowed users to drive the R5 in an environment that mirrors the main television commercial. This required the development of a virtual, interactive version of the advert itself. Using the advanced capabilities of Unreal Engine 5.3, the solution offered an immersive experience, taking the user from the tree-lined boulevards of an iconic French city to the expansive open roads of the countryside. The dual settings highlighted the car's versatility in both urban and rural landscapes.