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Artificial Rome Presents

Soil Product & Events

Berlin

Soil Product Case Movie

Our Platform for building immersive experiences for brands & Industries

Soil is a high-quality, customizable platform designed for brands to showcase and launch new products in immersive 3D environments. As a ready-to-use solution, it offers a range of adaptable features that can be personalized to fit brands and audiences. It delivers a seamless way to gather people from anywhere, allowing them to explore products in stunning, interactive setups without the need for expensive hardware. With lifelike avatars and dynamic staging, brands can create impactful presentations that engage and inspire. Beyond product launches, Soil is a powerful tool for industries to showcase concepts, promote campaigns, and host large-scale events. From real estate to automotive and fashion, it allows businesses to make their products and spaces tangible even before they are built. With customizable, ready-to-use features, Soil transforms ideas into reality, delivering high-impact experiences for any industry. Powered by Artificial Rome’s expertise in 3D virtual spaces, it transforms ideas into reality.

Metaverse Fashion Week Runway

Features

Vast virtual worlds

We create custom environments for each request, depending on what kind of virtual experience the client wants and their audience needs. Worlds can be photorealistic or illustrative, natural or architectural. There are no limits to what is possible.

Modular approach

Our modular approach enables us to build worlds that are scalable into universes. They can be rebuilt and adjusted to host virtual trade fairs, product launches, live concerts, conferences, keynote stages and virtual showrooms.

Guided video calls

Host and guide visitors around the landscape or product showcase with our custom multiplayer video call interface.

Product showcase

We use the latest 3D modelling, shading and rendering technology to showcase life-like products within our metaverse.

Voice Chat

A set of social features let people interact with each other in new and exciting ways. As in real-life situations, visitors can communicate through voice chat and a custom expressions through their avatars.

Video Streaming

Stream live or pre-recorded videos for your audience and host full events in the virtual world. Additional features such as interactive hotspots, 3D products and much more can be included on request.

Integrated E-Commerce

Seamless connection between Soil and e-commerces via a Rest API ensures secure stock and check out experiences to customers while elevating the purchase process playfully.

Smart Interactive NPCs

Environments can be populated by programmed characters performing actions, interacting with the participants and capable of holding conversations.

Detailed closeup of one outfit with description in a side module

The Fusion of Art & Technology

We combine Unreal 5’s visuals, our technical expertise and our personal human touch to craft experiences with unseen environments, original stories, and innovative vision.

E-commerce integration for direct purchase of Clarins’ Double Serum

Photorealistic Product Discovery & Enhanced Purchasing Experience with Integrated E-Commerce

Experience the future of product discovery.  With pixel-streaming technology and photorealistic rendering, Soil brings every texture, fabric, and material to life in stunning high definition, making online discovery as immersive as in-person shopping. An integrated e-commerce pipeline enables seamless purchases within the platform, allowing users to buy products without ever leaving the experience.

An avatar exploring the experience “World Of Clarins”
  • The focus mode for Diesel Vert with feature for direct order
  • Avatar in the pyramid maze
  • Video sequence with an avatar on a Giant's hand
  • The final concert revealed to the audience
  • Visitor in Diesel Tokyo store playing as a Giant
A player controlling a Giant from a Diesel store
Promotional material made in Unreal with assets and landscape of the event

Gamified Brand Experiences in Unseen Virtual Worlds

We transform brand storytelling into an interactive journey. Our software reaches the power of AAA-games graphics combined with advanced gamification mechanics to create unforgettable branded experiences. Whether launching a new product or building a dynamic digital world, we provide brands with the tools to craft experiences beyond traditional marketing, capturing audiences through exploration, narrative, and gameplay—ensuring a strong and lasting brand connection.

Lil Dre debut concert at the end of Diesel Vert Experience

Immersive Multiplayer Events, Concert & Gatherings

Virtual worlds are particularly suitable to host large events. With the scalability of the scenery, any public gathering such as live concerts, car launches or exclusive brand showcases can be easily hosted on Soil  and even connect to Physical events. In virtual worlds where the imagination is the limit, attendees can explore unconventional or real life environments and interact with products or people from every side of the world.

Live streaming of iF Awards Event

Book a demo

This represents an all-new realm for our industry and we would like to invite you to explore this new territory with us. Sign up on our waiting list and get a personal demo.