For the pre-opening of Nike’s “House of Innovation” in Paris, we turned the city into a virtual playground and invited Parisians to access a preview of this innovative retail through augmented reality.
In a cloudy and mountainous landscape, four corners of a massive monument rise up with the biggest parts still to be built.
The final monument is created by the participation of the audience from all over the world, pushing small monoliths and revealing the final sound sculpture.
A spatial installation with a theatrical stage, utilising latest anamorphic 3d mapping technology and a clever camera tracking system, transforming into ever changing worlds visible for a single spectator.
P.A.C.E, the “Pursuit across Europe” is an exciting mixture of action and adventure, where users can explore new BMW technology like brake energy regeneration or electric power steering in a race taking place between Lisbon and Prague.