A VR-Designed Watch for the Digitally Born Generation.
In 2023, Diesel`s creative director Glenn Martens introduced a VR-designed watch called VERT - specifically designed for those shifting between the virtual and real world. Staying true to this vision, the launch of the VERT was embedded in a breathtaking Web3 release event. Watch Buyers received an exclusive NFT which evolved over time to an Avatar. This slowly revealed the main characters of the experience. The campaign culminated with a virtual concert by artist Lil Dre.