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Fossil x Diesel

Born Virtually - Shaped by You


Diesel Metamorph Experience - Trailer

Diesel Metamorph Experience

A global campaign for the launch of Diesel's Metamorph collection powered by the unique combination of a digital experience and a physical retail experience.

Diesel Metamorph Experience Landscape

“This campaign will be the first of its kind, an 360 campaign, entirely realised in unreal 5, where AI-based retail installations interact with a global virtual audience, therefore truly merging the virtual and the real world.”

Patrik de Jong, Founder Artificial Rome

Born Virtually

In 2023, creative director of Diesel, Glenn Martens introduced a VR-designed watch called VERT, specifically designed for those shifting between the virtual and real world. Staying true to this vision, the launch of the VERT was embedded in a breathtaking web3 release-event. Strating with an exlusive NFT evolving while the lauch date was approaching,

Unveiling of the VERT watch

Pictures from the VERT watch campaign

Is it from the Metaverse? Is it an alien? Is it a human? It’s the concept of the centre point, the backbone of something or somebody. How we designed Metamorph is linked to the new generation. It’s virtual reality-made. It’s a sexy watch.”

Glenn Martens, Creative Director of Diesel

VERT Watch NFT becomes a gateway to the Metaverse

Each Diesel Vert Watch ensured access to a limited edition NFT evolving over time. NFT owners were also granted a premium experience in the Vert Metamorph Experience, with special character skins and enhanced gameplay. The NFT evolved or “metamorphosized” through three stages to become an avatar (known as an A:VERT:AR) which was then minted.

Progressive NFT-morphing from watch to avatar

NFT holder's exclusive avatar

A Global Narrative-Driven Metaverse Quest to Restore Time

On the 2nd of November, the land of Tempus opened its gates and the audience was invited to continue their journey in a multi-layered, interactive experience inspired by the VERT watch collection. Visitors from around the globe gathered in a metaverse environment - collaborating in a series of quests to access the final unveiling of the VERT watch. The virtual world of Tempus was shaped by the VERT’s design details. It featured breathtaking scenery and a sprawling environment where visitors moved through various challenges with their avatars to reactivate time in a fictional land where time has stopped. Online users interacted in real-time with players joining from the interactive retail installations based in selected Diesel stores globally - including Paris, New York, Barcelona, Las Vegas and Tokyo.

Watch Trailer
Multi-platform online experience

Cinematic Visuals

We brought together a highly experienced art team to create a visually stunning experience. Taking notes from movie VFX and AAA gaming, we wanted to elevate how Metaverse can look and feel like.

Avatar facing the giants
Game field with central pyramid in view
Path to the main stage
  • NFT holder's exclusive avatar
  • Avatars jumping over the void
  • Multiplayer gameplay
  • Players interacting
The retail installation gameplay
Installation in a Diesel store

Diesel's Real-Time Collaboration between Retail Installations and Metaverse

A key aspect of the experience was the collaboration in real time between players joining from selected Diesel stores and the online players. From the physical installations, visitors jumped into the role of the Giants and engaged in mini-games, with their movements - tracked by a sensor camera - turned into real-time animations on-screen. With their unique ability, retail players helped online participants cross areas of the environment by creating bridges as a result of each mini-game. Joining forces together, the players were able to progress along the story and reveal the VERT watch.

Lil Dre's Concert Debut: The Culmination of the Vert Experience

The experience culminates with the revelation of the VERT watch in a cinematic sequence. In the heart of the pyramid, the players were treated to a virtual concert celebration with artist Lil' Dre, which allowed players to interact, get together, dance and listen to a premiere track from the artist. We captured a real-life performance from Li’ Dre using depth cameras, and then translated the 3D data into a stunning giant interpretation of the singer.

Watch Case Movie
Lil' Dre virtual concert

"We are very excited to create the first immersive experience for Diesel based on our own platform Soil. This narrative brand experience takes immersive storytelling for fashion to a whole new level."

Mike John Otto, Chief Creative Officer of Artificial Rome

Reality-Metaverse Fusion Fully Crafted in Unreal Engine 5

We used pixelstreaming technology to provide every participant with the best graphical quality regardless of their personal hardware setup, allowing the experience to run in full AAA gaming quality even on mobile phones. Thousands of players connected via multiplayer servers. In retail, interactive stations were connected to the multiplayer metaverse via the internet. The movements of the user standing in front of a vertical 90” screen were applied to a gesture system driving the interaction of bridge creation. Depth and movement tracking cameras helped to translate the images to 3D-skeleton-data using AI/ML and made the interaction between retail and internet players possible.

A giant holding the VERT watch
Landscape of Tempus
The seeker's avatar




  • Artificial Rome
  • German Wahnsinn GmbH
  • Liganova GmbH
  • Ligadigital AG
  • Mirage GmbH
  • PureWeb
  • SmartMedia Technologies

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