Mercedes AMG SL

Step into the Spotlight

Germany

2023

Hybrid

Mercedes AMG SL 3D Interactive Billboard

Embark on a journey to unlock the true essence of Mercedes AMG SL, where a multitude of immersive worlds and intricately crafted environments await. Feel the pulse of personalized experiences as every moment dynamically adjusts to your movements, ensuring a ride that's uniquely yours.

INNOVATIVE, INTERACTIVE, INSPIRING

In collaboration with Mercedes AMG we crafted a project that redefines individuality and interaction. Our creation? A first-of-its-kind, interactive billboard that translates your style and movements into a unique AMG SL configuration. Step into the spotlight and the billboard matches your color on the AMG SL. Your movements command the car, shifting its world as you raise your hands. We blended digital art and the unique MANUFAKTUR choices of the Mercedes AMG SL, linking individual expression with the automotive world.

Experience Styleframes
Experience Styleframes
Experience Styleframes

Virtual Environment

We've built a virtual environment in Unreal Engine 5 ensuring a seamless 3D visual spectacle that is tailored to each location and elevates your experience.

Unreal 5 Virtual Environment

When every pixel counts

In the realm of automotive, the pursuit of visual perfection is unparalleled. Fortunately, we thrive in the art of refining every detail, ensuring that each aspect of the visual experience shines.

Billboard on-site manufacturing

Interactive 3D Billboard in action

Going the extra mile

Collaborating seamlessly with our manufacturing and on-site technical partners, we engaged in testing and refining the final experience. Together, we fine-tuned every detail, ensuring a smooth ride.