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Siemens Home

Berlin, Germany

Siemens Home - Overview video.

Immersive installation for Siemens Home Appliances brand showcase

In December 2014 we teamed up with Heimat Hamburg and Giraffentoast to bring to life an interactive brand identity for Siemens Home Appliances. A spatial installation with a theatrical stage, using the latest anamorphic 3D mapping technology and a clever tracking system that could transform into very believable ever changing worlds, visible only to one spectator: the viewer.

Living environments - the forest.

Technology serving humanity, not the other way around

It was quite important that this vast amount of technology in use would be there to serve the users, instead of having them follow the technology, ensuring that the concept aligned with the core philosophy of Siemens Home Appliances, that building a product should make the life easier and free time for the important things in life. The result is an innovative and experimental brand identity experience showcasing technological excellence, staying true to the idea that the medium is the message.

Immersion in the forest.
Interactive particle rain.
Light passing through the branches.
  • 3D rain and interactive transitions.
  • 15 workstations, one month in the studio.
  • The setting - intro of the film.

Anamorphic 3D projection mapping and perspective point of view

We used a technology called anamorphic 3d mapping that would align the perspective for the viewer so perfectly, that the viewer will perceive the elements as they would float in midair, still being only projected on the existing geometry. The process made it necessary to fit the projection matching exactly onto the real-world geometry. Therefore, we wrote a mapping tool that let us control each triangle with a remote control, so we would be able to move the mapping at a close distance.

Film für einen Betrachter - die Kamera.

The perfect illusion:

Anamorphic 3D projection mapping on a unique stage.




Creative Director

  • Patrick de Jong
  • Phillip Braun

Art Director

  • Dominik Geiger


  • Heiko Meyer

Chief Creative Officer

  • Mathias Stiller

Agency Producer

  • Nina-Sophie Scheller

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